Break Labs

The future of breaks is being imagined

Our Projects

Take a look at some of our Break Labs' innovations.

Project name: KITKAT 4.4

Pre-launch code name:

Project Perfectionery

Project synopsis:

Pushing the boundaries of confectionery perfection, KITKAT 4.4 is at the cutting edge of break time innovation. With features such as finger into Face-Time and edge-to-edge chocolate coverage, it provides an extremely versatile, multisensory user experience.

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Project name: Break Band

Pre-launch code name:

Project 1D

Project synopsis:

With everyone spending their day rushing around and being bombarded with information, the Break Band sends you a gentle reminder to take a break once in a while. Because after all, it's not about counting your breaks; it's about making your breaks count.

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Project name: Break Beaker (aka 'Breeker')

Pre-launch code name:

Honeydew

Project synopsis:

Breaks on the go can sometimes feel less rewarding. But with the new, innovative Break Beaker, every break can feel like home. Break with friends and stay up to date with the latest news anywhere around the world with this stunning, new, handheld device.

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Project name: P0N-6

Pre-launch code name:

PING

Project synopsis:

KITKAT 4.4 catapulted mobile confectionery into the spotlight. Since then, we've been playing around with our hand held devices and came across a project we just had to pursue. Using forward facing tech such as Google Hangouts and image recognition, we re-incarnated a favourite in the gaming world.

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Project name: No WiFi Zone

Pre-launch code name:

Dial-down

Project synopsis:

A wise man once said 'Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.' We couldn't have put it better ourselves. Which is why we invented the No Wifi Zones. Unique spaces in cities that allow you to step back from our on-demand world for a moment.

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The small print

Well, that #GrannyEyed thing went down a treat didn't it! Who'd have thought it? Look at us, creating our own movement. We made small print, big. I think we deserve another glass of milk with a KITKAT straw as a reward for our hard work. You gotta love the Internet and its peoples - what an unstoppable force. Props to all.

Wouldn’t it be good if we could make all small print worth reading? We should start a Tumblr with links to fun small print. That'd be pretty cool wouldn't it? www.bigsmallprint.tumblr.com. This is gonna be awesome.

Visit KITKAT Follow KITKAT Share KITKAT Break Labs So, you fancied giving Javascript a break did you? Fair enough. Everyone needs a break sometimes - we get that. Obvs. But unfortunately you need to turn it on again to see our latest shenanigans. Sorry about that.
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